Optimizely Opal
Your AI assistant for marketing
Create faster, work smarter, and take marketing to a whole new level
Meet Opal
Supercharge creativity and productivity
Meet Opal, your AI assistant across Optimizely One. From planning to analysis, Opal is there to help you end-to-end, across every step of the marketing lifecycle.
Whether it’s ideating and creating content, anticipating and automating administrative tasks, or providing instant insight, Opal is always at your fingertips, always in-context, and always specific to your brand. With Opal, you become a marketing superhero.
Some of what Opal can help you with today
Campaign brief ideation
Opal references past performance data to suggest topics and define objectives, allowing marketers to kick off creative campaigns fast.
Campaign-specific asset generation
Opal generates campaign-specific assets, images, social posts and more using context from the brief, accelerating content creation workflows.
Copy generator
Opal generates new copy directly within the Visual Builder, helping you brainstorm new variations, ideate on new CTAs, and fine-tune your positioning.
Brief-based task generation
Opal anticipates tasks to be completed unique to each campaign, freeing marketers to focus on creative execution, not administration.
Suggested segments
Opal will recommend and/or generate segments for targeting, making it easy for marketers to create and manage audiences for their campaigns.
Customer summary generator
Opal will give you an instant snapshot of any customer — with a visual timeline of all activities with your brand — as well as insights for future interactions.
Branded content generation
Opal is aware of unique guidelines, tone of voice, and any other instructions provided, ensuring content is always consistent and on-brand.
Contextual bandits
Opal applies user-level attributes, profiles, and real-time behavior to automatically (and dynamically) personalize experiences for every visitor.
Innovation built on safety and trust
At Optimizely, we're committed to building innovative technology that improves the lives of our customers. But applying cutting-edge tools like generative AI to our product portfolio requires a culture of trust and a collective accountability. To drive our innovation forward in a safe and reliable manner, our team has implemented a variety of processes, policies and governance teams that, together, serve to properly assess impact, uphold our development standards, and minimize risk.
Partnering to remain at the forefront of AI
Optimizely's strategic relationships with Google and Microsoft provide unparalleled access to resources from both R&D powerhouses, translating to co-ideation, engineering support, as well as early access to cutting-edge capabilities. Together, we are pushing the boundaries of AI for digital experience, in a safe and responsible manner.