Content marketing platform
Der gesamte Content- und Kampagnen-Lifecycle – von der Planung und Erstellung bis hin zu Speicherung, Ausspielung und Analyse – findet auf ein und derselben Plattform statt.
Optimizely is the enterprise-ready CMS that empowers every team to deliver exceptional, high-velocity digital experiences.
Explore how our customers benefit and why top companies are making the switch to Optimizely from Sitecore.
Optimizely customers launch digital experiences faster, get more bang for their content buck, and enjoy a cutting-edge DXP that grows with them. All without hidden costs to catch them off guard.
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Optimizely |
Sitecore |
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Time to market | Marketers can move faster by deploying and iterating on content themselves. |
Reliance on proprietary, legacy framework often requires extensive specialist input and delays time to market for content projects. |
Who it’s for |
Designed for your entire digital team, from content editors, designers and developers. |
Overly complex codebase and backend means Sitecore is best suited to teams with extensive developer resources. |
User experience |
Intuitive authoring experience via Visual Builder, available as part of the core platform, allows marketing and editorial teams to seamlessly build and publish content. Includes live preview, drag-and-drop content blocks, and rich text editor. | Steep learning curve. Multiple authoring UIs result in complex publishing and time-consuming development workflows. |
Integrations |
Seamlessly connects with an extensive range of third-party platforms and tools. | While Sitecore does offer decent integration capabilities, custom dev work is required. |
Innovation |
Driven by real customer needs and backed by heavy R&D and investments. New features, including AI-assisted personalization, are regularly released.
Delivers major performance gains with the latest .NET Core framework. | Sitecore’s platform is outdated, leaving customers to face modern CMS challenges with a platform that’s lacking in innovation. |
Maintenance |
Continuous software maintenance, seamless upgrades, zero downtime deployment, and the fastest performance available. |
Resource-intensive for most customers on XM. Upgrading to new versions necessitates manual intervention from a dedicated internal dev team or agency.
Outdated codebase (.NET 4.8x and legacy ASP.net) compromising performance. |
Support |
24/7 support, professional training, friendly experts, and active user community. |
Optimizely support a stark contrast to the extensive support delays reported by Sitecore customers. |
Governance |
Ensures each team member has the right mix of guardrails and permissions for greater workflow efficiency and team collaboration. |
Custom permissions and roles available to enterprise customers only. |
Pricing |
Optimizely’s pricing comes with more features included and less unexpected costs as customers scale up use of the platform. |
Sitecore’s frequent changes and upgrades result in extra costs, which can make long-term financial planning more difficult.
Additional costs for add-ons can strain budgets and reduce ROI overall.
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Discover why top companies are making the switch to Optimizely from Sitecore.
And less gray hairs. Get the features you need to deliver a truly standout digital experience. Optimizely's intuitive UI eliminates that dreaded Sitecore learning curve.
Optimizely’s Visual Builder is designed to empower marketing teams to launch engaging digital experiences at lightning speed, and rapidly accelerates your time-to-market compared to Sitecore.
Optimizely empowers marketers to build and edit pages themselves and on their timeline, streamlining the content management process and freeing up your IT team to innovate further — rather than focusing on content grunt-work.
No more surprise costs for essential features with Optimizely’s straightforward pricing plans. And unlike Sitecore, you don’t need headcount for an army of developers.
Optimizely has been lauded by top analyst firms, with a total of seven leadership positions in CMS and DXP.
The Forrester Wave™: Digital Experience Platforms, Q4 2023 | The Forrester Wave™: Content Management Systems, Q3 2023
A leader
Arne Rotty
Digital Product Manager (Web and Portal), Etex
Pål Oftedal
Director Marketing Communications, Laerdal Medical
Optimizely consistently outperforms Sitecore on major review platforms, boasting an 8.7/10 score on Trustradius vs. Sitecore’s 7.4/10.
