Digital experience powered by Microsoft

Rapid productivity and faster time-to-value with Microsoft. Unleash the power of your content with effortless authoring and AI-based personalization using Optimizely, a platform as a service (PaaS) running on Microsoft Azure.

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.NET Core

Optimizely Content Management Version 12 and B2C Commerce Version 14 is our first version built on ASP.NET Core – a huge step for our customers and developers alike.

Our newest version represents our most significant update in the underlying code foundation that we build our CMS and Commerce engines on.

Find out more about .NET Core

For Marketers

Our newest version of CMS represents:

  • Faster page rendering times
  • A framework for Optimizely to build our CMS admin application on into the future for faster and more efficient authoring of content
  • The framework for all our future development so that you can get our latest and greatest features

For Developers

Our newest version of CMS represents:

  • A brand new code foundation built on the most up-to-date standards in development
  • Performance improvement across the board, up to 1200% in certain parts, by just upgrading
  • Cross platform compatibility, meaning it can now run on Windows, Linux, and MacOS
  • Faster build and start up time
  • Improved headless support

Microsoft Dynamics CRM connector for CMS 12

The Microsoft Dynamics CRM® connector add-on automatically exports form data from your website to your Microsoft Dynamics CRM account database by mapping Optimizely form fields to Microsoft Dynamics CRM database fields.

Find out how our Dynamics CRM integration works

Flexible mapping

Connect Optimizely form fields to a Microsoft Dynamics CRM database

Seamless integration

Submit forms which send data directly to Microsoft Dynamics CRM Leads, Contacts or Accounts.

Personalize the message

Personalize forms to show only to a selected group of people.

Build business rules with the scoring model and program information to deliver targeted content to visitor groups.

Microsoft Dynamics CRM integration for Campaign

With the integration you can send campaigns from Microsoft Dynamics CRM via Optimizely Campaign. Send large information volumes securely via print, email and SMS.

Add contacts and leads to a campaign, and use contact data for automatic personalized mailings in Optimizely Campaign.

Use data for marketing actions, such as welcoming a new customer, engaging in cross-selling, rewarding your best customers, or following up on recent purchases.

Dynamics Marketing Automation

Multi-channel

Send large information volumes securely via print, email and SMS.

Add contacts and leads to a campaign, and use contact data for automatic personalized mailings in Optimizely Campaign.

Whatever the message

You can copy CRM marketing lists into Optimizely Campaign recipient lists, and automatically include new CRM contacts in a Marketing Automation campaign to for example send welcome and birthday mailings.

Sophisticated reporting

Start campaign mailings in Microsoft Dynamics, and receive reports with sent and returned response data (opens, clicks, direct replies, outbounces and unsubscribes).

Optimizely CMP for Teams

Hybrid work is here to stay. However, keeping a distributed workforce aligned and up to date can be a challenge that requires workers to constantly switch between applications and search for the latest information. With CMP for Teams, you can equip your team with the right tools for effective collaboration.

More about our Teams integration

Keep organized and never miss an update

  • Notify users in Teams when they are mentioned or need to take action on assigned work. 
  • Alert users when work is sent back to them for review or action.

Gain insight and planning into daily workloads

  • Notify users at the point they’re assigned work, so they can plan their workload ahead.
  • Provide key details of the work required such as name, owner and priority
  • Provide due dates of when actions are required to be completed

Access brand assets fast

Share DAM assets or folders to Teams or users from CMP to their personal Teams channel for quick access now and in the future

Optimizely Connect for Sharepoint

Optimizely Connect for SharePoint provides a transparent connection between Optimizely Content Management System and Microsoft SharePoint®. The connector copies documents, blocks, or other items from SharePoint document libraries and lists automatically. Updates occur on a scheduled or manual basis and are available to the CMS as media or blocks.

More about our Sharepoint integration

File automation

Compare files from a SharePoint view on the SharePoint server with files in the database and, if a difference exists, copies the SharePoint files to the database.

Automatic imports

Set Connect for SharePoint to automatically import updated SharePoint documents and files into Optimizely and set the interval between checks of the SharePoint repository for changes.

Choose intervals

You can set Connect for SharePoint to automatically import updated SharePoint documents and files into Optimizely and set the interval between checks of the SharePoint repository for changes.

Azure AD SSO integration with Optimizely

Integrate your Azure Active Directory Single Sign-On with Optimizely's DXP to simplify security and enforce session control.

About our Azure AD SSO integration

Controlled access

Control in Azure Active Directory who has access to Optimizely's DXP.

Automatic sign-in

Enable your users to be automatically signed-in to Optimizely with their Azure AD accounts.

Azure portal

Manage your accounts in one central location - the Azure portal.

 

Global ISV

Optimizely is a part of an elite group of Microsoft Global ISVs managed within the One Commercial Partner team, working closely with Microsoft sales, marketing and engineering teams. Our close partnership with the Microsoft product teams enables innovation and extension of our solution.

Platform-as-a-service

Optimizely's Digital Experience Platform is offered in a platform-as-a-service (PaaS) model in order to take full advantage of Microsoft Azure resulting in ease of use, reduced complexity and cost effective technology consumption. Optimizely uses Microsoft Azure services to gather customer data and apply AI to personalizing each interaction - something that has never been as important as it is now.

Connectivity

Connectivity to Microsoft Dynamics 365, Dynamics CRM and Legacy Dynamics ERP systems, as well as other leading marketing automation systems critical for multi-channel experiences. Optimizely's integrations allows customers to quickly launch a unified experience-driven commerce platform to engage with customers across their entire journey - with rapid productivity and faster time-to-value.

Microsoft applauds Episerver for its innovative and comprehensive adoption of Microsoft Azure, which has allowed them to bring a powerful new approach to the delivery of digital customer experiences. Episerver's Digital Experience Cloud is offered in a platform-as-a-service (PaaS) model in order to take full advantage of Microsoft Azure, resulting in ease of use, reduced complexity and cost effective technology consumption.

Scott Guthrie
Executive Vice President, Microsoft Cloud and Enterprise Group, Microsoft