The AI Playbook: A practical guide to AI for marketersFrom analyzing data to completing tasks, AI can give your marketing a superhuman edge when used right. Find out all in THE AI Playbook: A practical guide to AI.
127k experiments later, here's what we learnedAs practitioners, you should start with simple changes to deliver quick results. However, when scaling, the focus needs to shift from velocity to impact.
Unlock Personalized Marketing: navigating the cookie crunch Dive into our survey of over 1,000 executives for fresh insights and actionable strategies.
How to lead a more integrated marketing teamLead a dynamic and collaborative marketing team that thrives in a resource-constrained environment by integrating your people, processes, and technology.
juni 17 | 3 mins.Lærerikt og verdifullt på Optimizely Partner Bootcamp 202430. mai avholdt vi Partner Bootcamp & Optimizely One Party med over 200 deltakere fra våre fantastiske partnere. Vi er ydmyke for at så mange deltok og gratulerer prisvinnerne, Epinova, Tomas Hensrud Gulla, Alexander Tøgard, Conversionista, Vev og NoA.
juni 11 | 7 mins.9 tegn på at du bør tenke annerledes rundt digital markedsføringFor å drive verdifull markedsføring må alle team være samkjørte, og for å være samkjørte må alle vite hva de andre gjør. Få 9 tips til hva som kan forbedres.
august 14, 2023 | 4 mins.4 konkrete verdier av å benytte en kundedataplattform i digital markedsføringOptimizely Data Platform (ODP) gir deg effektiv innsamling, segmentering og bruk av kundedata for målrettet digital markedsføring. ODP bruker sanntidsdata og avanserte analyser for optimal kampanjeytelse og gir markedsførere verktøyet de trenger for å skape verdifulle digitale opplevelser.
august 08 | 6 mins.Experimentation platform: Should you build or buy?As organizations scale their experimentation efforts, they face a critical decision: Buy an existing experimentation platform or build their in-house solution.
juni 05 | 6 mins.Personalization strategy: A roadmap to create an effective planSee how the combination of customer data, powerful testing, and real-time website personalization is transforming the possibilities of the digital world.
juli 25 | 8 mins.10 product ideation techniques to spark innovationFrom classic brainstorming to modern approaches like "painted door tests," product ideation techniques helps you turn your ideas into features people will use.
august 02 | 8 mins.Experimentation under pressure: How to thrive during budget cutsThe focus for experimentation programs is now on demonstrating tangible value and ROI, fast. Here are ways to get your program back on track during budget cuts.
juli 23 | 6 mins.How do I get started with personalization? 3 simple strategiesPersonalization is more important than ever, but plotting out your strategy can feel overwhelming. Here's how to get started with personalization.
juni 11 | 7 mins.9 tegn på at du bør tenke annerledes rundt digital markedsføringFor å drive verdifull markedsføring må alle team være samkjørte, og for å være samkjørte må alle vite hva de andre gjør. Få 9 tips til hva som kan forbedres.
juni 26 | 4 mins.How to build an integrated marketing tech stackFor a streamlined marketing strategy, you need alignment with a integrated marketing tech stack. Here’s how to get started on optimizing your martech stack.
juli 24 | 7 mins.How to brainstorm a creative marketing campaign (+ free template)Ready to blow socks off with your next campaign? A brainstorming session is the answer. Here's how to brainstorm for a creative marketing campaign (+ template).
august 05 | 7 mins.6 creative marketing campaign examples (that KILLED it)Looking for some inspo for your next big creative campaign? We’ve put together 6 of the best marketing campaign examples in 2024 and 2023. Check 'em out.
juli 31 | 6 mins.How to get your creativity backCreativity is a powerful weapon, but one that gets taken away from us via budgets, burnout and beating ourselves up. Here are 6 ways to regain your creativity.
How to build a badass websiteSo, buckle in as we delve into the essential components you need to build a badass website that converts and achieves your business and creative goals.
juli 26 | 6 mins.How to choose a CMS vendorDiscover our top tips on how to choose the right CMS vendor that suits your business goals and objectives.
juni 28, 2022 | 4 mins.DXP vs. CMS: What's the difference and which is better?To improve customer experiences, organizations need to know what the difference is between a DXP vs. a CMS. Here's a quick guide on the main differences.
Enterprise-level CMS: The ultimate buyer’s guideThis guide helps you choose a CMS that meets your business needs and scales with your growth, addressing common pain points and more.
Content management systems: An RFP templateDownload this complimentary template to see how each CMS provider measures up and what questions can help you select the best one for your needs.
