Personalization at scale: how Calendly leverages personalization for their 20 million users

From freelance yoga instructors to enterprise SaaS companies, Calendly's customer base of over 20 million diverse users requires a sophisticated level of personalization.

Calendly redefined personalization, moving beyond conventional data enrichment to user behavior analysis and self-selection. Dive into the Optimizely experiments that empower feature personalization and unveil how Calendly's democratized experimentation model allows to multiple teams to drive tens of monthly experiments. Explore the dynamic interplay of personalization, experimentation and audience targeting.

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