Anubhav Verma

Your pricing page isn't just about making it pretty. It's about simple pricing, onboarding well, and adding value through use cases instead of slashing prices.

63% of marketers still struggle to deliver personalized experiences. See what you need to know on your website to create personalized experiences. 

Personalized marketing is in a place where the line between "delightfully tailored" and "creepily invasive" is thinner than the fine print on your privacy policy. See how to navigate data regulations, one personalized experience at a time. 

Traditional Landing Page Optimization (LPO) tips don't work anymore. Why? Because your visitors are individuals with unique preferences, behaviors, and pain points. See how landing page optimization is changing.

When optimizing, there are no failures— only chances to learn and grow. Discover how to extract insights from every test, successful or not, and build a culture of continuous improvement in your experimentation program.

Explore the tension between intuition and data. Learn why teams struggle with data-driven decisions and discover how to navigate the complexities.

Treating experimentation as an afterthought is a mistake. Because what if the wrong idea was built from the start? For success, you need to integrate A/B testing into your product development process. See how.

Product-marketing communication breakdown impacts you in every way. It leads to delayed launches, increased release friction and underutilized features. Here's how to find product-marketing alignment.

Nobody wants a new product or feature that's just... meh. Enter product ideation techniques. From classic brainstorming to modern approaches like "painted door tests," each approach helps you transform your ideas into features people will actually buy and use.

It's very easy to assume what works and what doesn't work on a website. Here are 5 myths that you need to avoid to truly scale your experimentation program.

Learn what 1:1 personalization is, why it's important, and how to use robust data collection and analysis to deliver a personalized customer experience.

From segmentation to AI-rich optimization capabilities, the combination of customer data, powerful testing, and real-time website personalization is transforming the possibilities of the digital world. See how.

A content workflow involves a series of tasks performed by a team between the ideation to delivery steps. Here's how it can be a content-compounding machine for your content engine.

When reaching statistical significance in digital experiments, the statistical method chosen can influence the interpretation, speed, and robustness of results. The best approach will depend on the specifics of the experiment, available info, and the desired balance between speed and certainty.

One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Here are three simple yet effective in-app tips if you're just getting started with the process of future-proofing your mobile app and improving your retention rate.

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?

Canary deployments can be a useful proposition. By gradually rolling out the new version to a small percentage of users, you can identify and address any problems before they affect everyone. See how to use it to reduce the risk of problems in production.

Using AI for bouncing off ideas and copy-pasting AI output to completely automate your content creation process is not the same thing. Here're AI ethical issues you should consider...

Struggling to come up with new content ideas? Learn how to generate endless content ideas and improve your content marketing ROI with this 4-step formula.

It's more important than ever to deliver products that meet customer needs. But how do you do that without risk and improve product delivery? You do it by building a test and learn culture. Here’s how you can implement it at your company.