Alex Atzberger

Alex Atzberger is the CEO of Optimizely. Alex joined Optimizely in 2019 after spending nearly 15 years with SAP, where he was President of SAP Customer Experience and previously President of SAP Ariba and Chief of Staff to the Office of the CEO. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School.

Alex Atzberger

Content posted by Alex

netspring

September 30 | 2 mins.

From the CEO: Optimizely Acquires NetSpring

I'm excited to announce the acquisition of NetSpring. They're a category leader, and we're bringing world class warehouse native analytics.

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August 03 | 2 mins.

From CMO to President: Shafqat Islam's expanded role and Optimizely's future in the AI-driven marketing landscape

Modern marketing is a convergence of skill sets: a strong sense of customer and market, a product mindset, and an understanding of data and metrics. At...

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February 01, 2023 | 5 mins.

Six questions for our new CMO, Shafqat Islam

Now that you've stepped into the CMO role, what are you looking forward to when it comes to growing Optimizely's marketing presence in the world?

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October 04, 2022 | 3 mins.

Reinventing how marketing works

Success is tied to measurable performance, and robust data is non-negotiable when capturing customers’ attention.

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September 02, 2022 | 1 min.

Taking 2022 by storm

In 2022, we took major steps toward reinventing how marketers work. And we’re just getting started. We take pride in offering best-in-class solutions built...

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December 01, 2021 | 3 mins.

Let marketers have fun again

Today Optimizely announced a definitive agreement to acquire Welcome, the leading content marketing platform designed specifically to support...

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April 07, 2021 | 2 mins.

Becoming Optimizely - from window to the brand to being the business

Simple websites were initially supposed to be a window into a brand. But as brand, content and business increasingly transitioned online, digital experience...

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January 27, 2021 | 1 min.

The global leader in DXP is now: Optimizely

At Episerver, we pursue a clear purpose: to empower our customers to unlock digital potential. Our customers want to confidently innovate and drive measurable...

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April 09, 2020 | 1 min.

Come Back Stronger: Our Free Content Diagnostics Offer

We are all facing unprecedented disruptions to our daily lives amid the COVID-19 pandemic. Every organization must rely on digital content to inform their...