Francesco Montesanto

Understanding which personalization engine you choose or how you choose to build it yourself will have massive implications on the overall customer experience. 

In order to deliver personalized experiences, a comprehensive library of content is critically necessary.  

Defining personalization specifically for your organization is tough, but not impossible. Here's a guide on how to get started.

The most important steps in personalization are those initial ones to adequately plan, execute, and refine your strategy.

Marketing segmentation is the backbone behind any marketing strategy. Without properly segmenting your customers or your audience, you’re just going to be pushing out one-note, one-size fits all marketing.  

When it comes to implementing personalization, it's best to adopt a hybrid model where you define rules that guide the customer experience with AI to support.

AI is already fully capable of making the lives of data-driven marketers a whole lot easier. From data crunching to decision-making to personalization, AI is a worthwhile companion to have with you every step of the way.  

As a marketer looking to scale, you’ll need to learn about collaboration email templates and how to write pitch emails. Learn more below.