Nicola Ayan

Nicola leads Optimizely's go-to-market strategy. This includes identifying growth opportunities, developing GTM programs to generate sales pipeline, delivering enablement to increase win rates and drive bookings, and partnering with product to launch new products and capabilities.

Nicola's background spans multiple disciplines in the digital space, including product strategy, sales engineering, solution architecture, and software engineering. Before Optimizely, she worked as a solution architect on the agency and client sides, spanning Financial Services, Retail, Government, and Shipping and logistics services. has context menu

Content posted by Nicola

September 27, 2023 | 7 mins.

Navigating CMS architectures across the trifecta of content, frontend, and backend

See how content, frontend, and backend play a key role in the world of building applications using Content Management Systems (CMS)

June 01, 2023 | 6 mins.

The top 4 use cases for going headless

If the following business requirements resonate with you, a headless content management system could be the ideal solution.

a man and woman looking at a computer screen

February 18, 2022 | 7 mins.

Architectural decisions to consider when choosing a digital experience platform

The right DXP can elevate your business and customer experience to another level. Here’s how the right DXP will help you scale and innovate faster. 