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Tina Nelson

Tina has been empowering organizations with tools to help accelerate their digital transformation for decades. In her role as Product Strategy Director, she works closely with product to drive innovation and strategy across our Optimizely solutions.

Tina Nelson

Content posted by Tina

a woman working on her laptop
January 19 | 3 mins.
Connect with the right audience at the right time: Introducing real-time segments with web campaigns in ODP
Discover how web campaigns enable marketers to seamlessly connect with the right audience, at the right time, and with the perfect level of engagement.
a man and a woman looking at a computer screen
December 19, 2023 | 4 mins.
3 Tips for building loyal customers
According to Gartner’s 2023 CMO Spend and Strategy Survey, only 21.3% of total marketing channel spend is focused on driving loyalty and advocacy. Let’s look at the value of a loyal customer and how you can strengthen your customer connections.
application
December 14, 2023 | 3 mins.
Holiday shopping and AI, oh my!
Commerce is at the top of many minds. According to the National Retail Federation, a record 200.4 million consumers shopped over the five-day holiday weekend. With that many people shopping, there will be frustrations. See how to manage those frustrations with AI and targeted segmentation.
a man wearing a blue shirt and glasses holding a phone
December 22, 2022 | 2 mins.
Level up your mobile app experience
Create unique mobile experiences with Optimizely Configured Commerce Mobile SDK. Read below to learn more.
a man in a hard hat looking at a tablet
June 03, 2022 | 5 mins.
Building a B2B practice
When it comes to investing in growing, there are four key areas to focus on to ensure you’re building a successful B2B practice. Read on to learn what they are.