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[On-Demand]: Optimizely's Summer '24 Product Roadmap

Watch Rupali Jain, Optimizely CPO, recap the 'top 5' releases so far in 2024, and scroll down to one (or all!) of three breakout tracks to see what we have in the works for the second half of the year!

Personal Identifiable Information Obfuscation 

Control what PII is viewable or not with PII Obfuscation in Data Platform. 

  • Select which users can view PII fields.  
  • Hide any field considered confidential or PII.
  • Choose if the fields can be selected in certain Data Platform features like segmentation.

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Data Platform One-Click Integrations


Power your marketing efforts in with one-click integrations from the Data Platform App Directory.  

Integrations coming soon include: 

  • Adobe Ads CDP Audience Sync: Build standard segments in Data Platform and send them to Adobe Ads to target and personalize your ads and boost performance. 
  • Salesforce Data Cloud CDP Audience Sync: Use your segments from Salesforce Data Cloud in Optimizely for Experimentation and Personalization. 
  • Bi-Directional Braze Integration: Ingest data into Data Platform from Braze for profiling, and send segments back to Braze for campaign execution. 
  • Demandbase Integration: Send company and industry information from visitors and IP addresses to Data Platform and use them with real-time segments to personalize experiences. 
  • Bi-Directional HubSpot Integration: Send data both ways between Data Platform and HubSpot. 

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Real-Time Segments: Size Estimates

See if your real-time segments are ready to use in a quick glance.  

  • No more numerical size estimates - see whether a real-time segment is empty or ready-to-use. 

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Self Service Widgets in Product Recommendations

Power at your fingertips. Configure existing widgets, preview widget changes, and manage what page they appear on with the new self-serfice widgets. 

  • No more holdups - no need to request configuration from outside teams. 
  • Get setup fast with Product Recommendations. 
  • See and control the logic powering your recommendations. 

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Single Sign-On, Admin Center, New Navigation

Opti ID brings all of our products together to form a single, unified, cohesive solution - so users can toggle across different applications with ease, and Admins have all the controls they need directly at their fingertips. Key aspects of Opti ID include: 

  • Authentication: Login once and access all your Optimizely apps without re-authentication
  • Authorization: Seamless navigation across Optimizely apps from the global bar
  • Administration: Centralized user management with roles and permissions across Optimizely apps

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Learn more about Optimizely's roadmap

Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential with Optimizely.

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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all.  The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).