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Recordings Available NowUniting content and web teams for exceptional marketing 

Content and digital teams share the same mission. Delivering impactful, converting content to the right people, at the right place, at the right time. But how is this possible? Shatter your silos. Tell better stories with integrated marketing teams. Watch the recordings now!

  • Unite your content and web teams for meaningful storytelling.
  • Deliver high-quality content that truly resonates and converts.  
  • Apply strategies, tools, and tips to enhance your content and digital experiences.

Available on-demand now!

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Track: Content Marketing

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Creating a measurement framework to drive content impact
Learn how building a measurement framework for content across the customer journey leads to tangible business results.
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Strategic content planning for integrated campaigns
Understand how to optimize content planning for strategic campaigns to stretch dollars across more programs and deliver consistent messaging.
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Content strategies for modern marketing: Standing out in 2024
Discover the essential elements of an effective content strategy to stand out in a highly competitive marketing landscape.
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How to leverage AI without losing the human touch
Explore how you can implement an AI-powered marketing approach, without scarifying the human perspective.

Track: Digital marketing

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Drowning in Content Chaos: Beat the Struggle of Content Re-use
Discover how to serve audiences quality content regardless of channel or form using a technology-enabled, process-driven, AI-powered system of execution.
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Creating an Award Winning Website: Using User-Centric Web Design
Gain actionable tips to create an award winning website with users at it's heart, at speed. Especially when navigating cross functional teams.
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Delivering a customer journey which is personalised and secure
Watch Rich Hobbs provide expert advice on building cross-functional squads to deliver exceptional digital experiences with his top 3 actionable tips
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Impact customer outcomes with AI-powered digital experiences
The upcoming intersection between consumer activated experiences and how AI applications and APIs can help you create next-gen digital experiences

Keynote presentation

How uniting content and web teams can transform your marketing 

Shafqat Islam, CMO, Optimizely & Deborah Breines, AVP, Enterprise Integrated Marketing, Travelers

track
Content marketing

Creating a measurement framework to drive content impact across the customer journey

Andrew Bolton, SVP, Chief Customer Officer, Knotch

Strategic content planning for integrated campaigns

Featured speaker, Phyllis Davidson, VP, Principal Analyst, Forrester

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Content strategies for modern marketing: Standing out in 2024

Founder and Chief Content Officer, Erika Heald Marketing Consulting

AI-powered marketing: How to leverage AI without losing the human touch 

Shafqat Islam, Chief Marketing Officer, Optimizely 

track
Digital marketing

Drowning in content chaos: Beat the struggle of content re-use in multi-channel marketing

Deane Barker, Global Director of Content Management, Optimizely & Cathy McKnight, Chief Problem Solver and Lead Analyst, The Content Advisory

Creating an award winning website: Using user-centric web design

Jim Rucinski, Solutions Engineer, International Fresh Produce Association

Delivering an immersive customer journey that is customised, personalised, and secure

Rich Hobbs, Group Technology Director, The Royal Mint

Impact customer outcomes with AI-powered digital experiences 

Featured speaker, Chuck Gahun, Principal Analyst, Forrester 

Featured speakers

Deborah Breines
Deborah Breines
AVP, Enterprise Integrated Marketing, Travelers
Cathy McKnight
Cathy McKnight
Chief Problem Solver and Lead Analyst, The Content Advisory
Andrew Bolton
Andrew Bolton
SVP, Chief Customer Officer, Knotch
Erika Heald
Erika Heald
Founder and Chief Content Officer, Erika Heald Marketing Consulting
Rich Hobbs
Rich Hobbs
Group Technology Director, The Royal Mint
Jim Rucinski
Jim Rucinski
Solutions Engineer, International Fresh Produce Association
Phyllis Davidson
Phyllis Davidson
VP, Principal Analyst, Forrester
Chuck Gahun
Chuck Gahun
Principal Analyst, Forrester