Rapid productivity and faster time-to-value with Microsoft. Unleash the power of your content with effortless authoring and AI-based personalization using Optimizely, a platform as a service (PaaS) running on Microsoft Azure.
Optimizely Content Management Version 12 and B2C Commerce Version 14 is our first version built on ASP.NET Core – a huge step for our customers and developers alike.
Our newest version represents our most significant update in the underlying code foundation that we build our CMS and Commerce engines on.
Our newest version of CMS represents:
Our newest version of CMS represents:
The Microsoft Dynamics CRM® connector add-on automatically exports form data from your website to your Microsoft Dynamics CRM account database by mapping Optimizely form fields to Microsoft Dynamics CRM database fields.
Connect Optimizely form fields to a Microsoft Dynamics CRM database
Submit forms which send data directly to Microsoft Dynamics CRM Leads, Contacts or Accounts.
Personalize forms to show only to a selected group of people.
Build business rules with the scoring model and program information to deliver targeted content to visitor groups.
With the integration you can send campaigns from Microsoft Dynamics CRM via Optimizely Campaign. Send large information volumes securely via print, email and SMS.
Add contacts and leads to a campaign, and use contact data for automatic personalized mailings in Optimizely Campaign.
Use data for marketing actions, such as welcoming a new customer, engaging in cross-selling, rewarding your best customers, or following up on recent purchases.
Send large information volumes securely via print, email and SMS.
Add contacts and leads to a campaign, and use contact data for automatic personalized mailings in Optimizely Campaign.
You can copy CRM marketing lists into Optimizely Campaign recipient lists, and automatically include new CRM contacts in a Marketing Automation campaign to for example send welcome and birthday mailings.
Start campaign mailings in Microsoft Dynamics, and receive reports with sent and returned response data (opens, clicks, direct replies, outbounces and unsubscribes).
Hybrid work is here to stay. However, keeping a distributed workforce aligned and up to date can be a challenge that requires workers to constantly switch between applications and search for the latest information. With CMP for Teams, you can equip your team with the right tools for effective collaboration.
Share DAM assets or folders to Teams or users from CMP to their personal Teams channel for quick access now and in the future
Optimizely Connect for SharePoint provides a transparent connection between Optimizely Content Management System and Microsoft SharePoint®. The connector copies documents, blocks, or other items from SharePoint document libraries and lists automatically. Updates occur on a scheduled or manual basis and are available to the CMS as media or blocks.
Compare files from a SharePoint view on the SharePoint server with files in the database and, if a difference exists, copies the SharePoint files to the database.
Set Connect for SharePoint to automatically import updated SharePoint documents and files into Optimizely and set the interval between checks of the SharePoint repository for changes.
You can set Connect for SharePoint to automatically import updated SharePoint documents and files into Optimizely and set the interval between checks of the SharePoint repository for changes.
Integrate your Azure Active Directory Single Sign-On with Optimizely's DXP to simplify security and enforce session control.
Control in Azure Active Directory who has access to Optimizely's DXP.
Enable your users to be automatically signed-in to Optimizely with their Azure AD accounts.
Manage your accounts in one central location - the Azure portal.
Optimizely is a part of an elite group of Microsoft Global ISVs managed within the One Commercial Partner team, working closely with Microsoft sales, marketing and engineering teams. Our close partnership with the Microsoft product teams enables innovation and extension of our solution.
Optimizely's Digital Experience Platform is offered in a platform-as-a-service (PaaS) model in order to take full advantage of Microsoft Azure resulting in ease of use, reduced complexity and cost effective technology consumption. Optimizely uses Microsoft Azure services to gather customer data and apply AI to personalizing each interaction - something that has never been as important as it is now.
Connectivity to Microsoft Dynamics 365, Dynamics CRM and Legacy Dynamics ERP systems, as well as other leading marketing automation systems critical for multi-channel experiences. Optimizely's integrations allows customers to quickly launch a unified experience-driven commerce platform to engage with customers across their entire journey - with rapid productivity and faster time-to-value.
Scott Guthrie
Executive Vice President, Microsoft Cloud and Enterprise Group, Microsoft