Nicola Ayan

Nicola leads Optimizely's go-to-market strategy. This includes identifying growth opportunities, developing GTM programs to generate sales pipeline, delivering enablement to increase win rates and drive bookings, and partnering with product to launch new products and capabilities.

Nicola's background spans multiple disciplines in the digital space, including product strategy, sales engineering, solution architecture, and software engineering. Before Optimizely, she worked as a solution architect on the agency and client sides, spanning Financial Services, Retail, Government, and Shipping and logistics services. has context menu