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ROADMAP & RELEASES
Personalization
Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys.
Experience Templates
IN beta
Pre-built templates for web page components will allow marketers to spin up on-brand experiences for their personalization campaigns in a few easy steps.
- Use pre-built templates for components like count-down timers, banners, exit intent pop-ups, and more
- Select the template you want to use directly from the experience builder, where you're already working
Contextual Bandits
IN beta
Unlock AI-powered 1:1 personalization by serving the most optimal and effective experience to each individual.
- Reduce guesswork while driving conversions with contextual bandits that harness user-level attributes to make decisions
- Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes
Edge Delivery
beta
The fastest way to deliver personalized web experiences to your visitors.
- CDN processing: Assign users to personalized experiences and apply changes at the edge before your web page even reaches your visitors
- Boost page load: Less JavaScript delivered to your visitors means faster website performance
- Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them
DAM Picker in Visual Editor
planned
Easily access content from Optimizely DAM when creating experiences.
- Turn on the Optimizely CMP integration with one click
- Upload content directly from Optimizely DAM when working in the visual editor
Personalization Collaboration
In development
Manage and collaborate on your personalization campaigns in one place.
- Track tasks in the design, build, and launch of a campaign to ensure on-time launches
- Orchestrate your personalization program with ease using the calendar, timeline, and view boards
- Customize and save views to share with other stakeholders
AI Variation Summary
in development
Quickly understand your experience variations at a glance.
- Each variation's changes will be summarized into natural language for easy readability and better understanding
- Less manual work, no more clicking into individual variations to see detail
Campaigns Overview
in development
Use the Overview page as the single source of truth for your personalization campaign.
- Key components of a campaign will be surfaced in an overview page
- Save time during your QA, planning, or retro processes
Learn more about Optimizely's roadmap
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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
