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ROADMAP & RELEASES
Data Platform
Get the most out of your valuable customer data with real-time segments, customer profiles, AI-powered insights, and more. Check out our upcoming and recent enhancements to the connective tissue that boosts all Optimizely products.
Data Platform One-Click Integrations
Power your marketing efforts in with one-click integrations from the Data Platform App Directory.
Integrations coming soon include:
- Salesforce Data Cloud CDP Audience Sync: Use your segments from Salesforce Data Cloud in Optimizely for Experimentation and Personalization.
- Bi-Directional Braze Integration: Ingest data into Data Platform from Braze for profiling, and send segments back to Braze for campaign execution.
- Amplitude Events Sync: Stream events from your Amplitude account into Data Platform.
- TikTok Integration: Sync your standard segments to TikTok and add audiences.
AI Suggested Segments
AI-Suggested Segments will revolutionize how you create and manage real-time segments.
- Tailored Suggestions: Select AI-recommended segments specific to your account and data, or enter prompts for Opal to generate segments for you.
- Opal-Powered Ideas: Use the familiar Opal chat window to receive real-time segment ideas tailored to your account, with tips on writing effective prompts.
- Real-Time Segment Creation: Create segments displayed on the real-time segments page, saving them as-is or editing them, with a note that they were AI-generated.
Real-Time Segments: Size Estimates
Real-Time Segment Size Estimates offer a quick and intuitive way to determine if your segments are ready to use, streamlining your workflow.
- Ready-to-Use Indicators: Instantly see whether a real-time segment is ready for use or empty, eliminating the need for numerical size estimates.
- Quick Glance Insights: Check the status of your segments at a glance, simplifying decision-making and speeding up execution.
- Optimized for Efficiency: Focus on actionable segments without getting bogged down in unnecessary data, improving overall segment management.
Data Platform Delights
We're adding some exciting updates to enhance usability and visibility within Optimizely Data Platform (ODP).
- Usage Dashboards: Easily track key metrics like the number of segments you have in Data Platform with new, user-friendly reports.
- Updated Navigation: Enjoy a smoother experience with ODP’s revamped navigation, now aligned with other Optimizely products. Top tabs will be migrated to the left-hand side, providing consistency and easier access.
Self Service Widgets in Product Recommendations
Empower yourself with self-service widgets for Product Recommendations, putting full control at your fingertips.
- Widget Customization: Configure existing widgets, preview changes, and manage their placement on pages with ease.
- No More Delays: Set up and modify your recommendations without waiting for external teams to handle configuration.
- Fast Setup: Quickly implement Product Recommendations and start driving results.
- Control the Logic: Gain visibility into and manage the logic powering your recommendations for better optimization.
Single Sign-On, Admin Center, New Navigation
Opti ID brings all of our products together to form a single, unified, cohesive solution - so users can toggle across different applications with ease, and Admins have all the controls they need directly at their fingertips.
Updates coming soon to Opti ID include:
- HIPPA Compliance
- Customized login pages
- Billing notifications
- Simplified trial provisioning
- SaaS CMS consumption metric reporting
- Subscription self-service in the Admin Center
- Local login support for SSO enabled organizations
- Learn more about Opti ID.
Learn more about Optimizely's roadmap
Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential with Optimizely.
Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
