Content marketing platform

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Content management systems have evolved. Sitecore hasn’t. 

Optimizely is the enterprise-ready CMS that empowers every team to deliver exceptional, high-velocity digital experiences. 

Explore how our customers benefit and why top companies are making the switch to Optimizely from Sitecore. 

Learn why Optimizely is the better choice 

Optimizely customers launch digital experiences faster, get more bang for their content buck, and enjoy a cutting-edge DXP that grows with them. All without hidden costs to catch them off guard.

 

Optimizely

Sitecore

Time to market
Marketers can move faster by deploying and iterating on content themselves. 

Reliance on proprietary, legacy framework often requires extensive specialist input and delays time to market for content projects. 

Who it’s for

Designed for your entire digital team, from content editors, designers and developers. 

Overly complex codebase and backend means Sitecore is best suited to teams with extensive developer resources.  

User experience

Intuitive authoring experience via Visual Builder, available as part of the core platform, allows marketing and editorial teams to seamlessly build and publish content. Includes live preview, drag-and-drop content blocks, and rich text editor. 

Steep learning curve. Multiple authoring UIs result in complex publishing and time-consuming development workflows.
Integrations

Seamlessly connects with an extensive range of third-party platforms and tools.

While Sitecore does offer decent integration capabilities, custom dev work is required.
Innovation

Driven by real customer needs and backed by heavy R&D and investments. New features, including AI-assisted personalization, are regularly released.  

 

Delivers major performance gains with the latest .NET Core framework. 

Sitecore’s platform is outdated, leaving customers to face modern CMS challenges with a platform that’s lacking in innovation.
Maintenance

Continuous software maintenance, seamless upgrades, zero downtime deployment, and the fastest performance available. 

Resource-intensive for most customers on XM. Upgrading to new versions necessitates manual intervention from a dedicated internal dev team or agency.  

 

Outdated codebase (.NET 4.8x and legacy ASP.net) compromising performance.

Support

24/7 support, professional training, friendly experts, and active user community. 

Optimizely support a stark contrast to the extensive support delays reported by Sitecore customers.

Governance

Ensures each team member has the right mix of guardrails and permissions for greater workflow efficiency and team collaboration.

Custom permissions and roles available to enterprise customers only.

Pricing

Optimizely’s pricing comes with more features included and less unexpected costs as customers scale up use of the platform.

Sitecore’s frequent changes and upgrades result in extra costs, which can make long-term financial planning more difficult.

 

Additional costs for add-ons can strain budgets and reduce ROI overall. 

 

Sitecore customers have spoken 

Discover why top companies are making the switch to Optimizely from Sitecore.

Powerful, but without the complexity

And less gray hairs. Get the features you need to deliver a truly standout digital experience. Optimizely's intuitive UI eliminates that dreaded Sitecore learning curve.

Speeeeeed to market

Optimizely’s Visual Builder is designed to empower marketing teams to launch engaging digital experiences at lightning speed, and rapidly accelerates your time-to-market compared to Sitecore.

No wasting dev time 

Optimizely empowers marketers to build and edit pages themselves and on their timeline, streamlining the content management process and freeing up your IT team to innovate further — rather than focusing on content grunt-work.  

Lower total cost of ownership

No more surprise costs for essential features with Optimizely’s straightforward pricing plans. And unlike Sitecore, you don’t need headcount for an army of developers.

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Hear what the industry experts have to say

Optimizely has been lauded by top analyst firms, with a total of seven leadership positions in CMS and DXP.

Gartner

2024 Gartner® Magic Quadrant™ for Digital Experience

A leader

Get the Gartner report > 

The Forrester Wave™: Digital Experience Platforms, Q4 2023 | The Forrester Wave™: Content Management Systems, Q3 2023 

A leader

Get the Forrester report >

Det är inte bara analytikerna som älskar oss, våra kunder gör det också.

Vi visste att vi behövde en plattform som skulle fungera på både kort och lång sikt. Mer specifikt behövde vi en lösning som kunde hjälpa oss att bygga ett enhetligt globalt varumärke, mäta vårt arbete och inte minst tydliggöra effekterna av det. Vi behövde lyfta allting en nivå. Därför valde vi Optimizely.

Arne Rotty

Digital Product Manager (Web and Portal), Etex

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Vårt affärscase för [Optimizely] förutser över 200 % ROI under första året. Det hänger ihop med att vi sparar tid som gick åt till att skapa innehåll, onödiga möten och ständiga diskussioner som "Var är innehållet?" eller "När kommer kampanjen att lanseras?"

Pål Oftedal

Director Marketing Communications, Laerdal Medical

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Leading reviews across major review platforms  

Optimizely consistently outperforms Sitecore on major review platforms, boasting an 8.7/10 score on Trustradius vs. Sitecore’s 7.4/10. 

Trustradius comparison 

G2 comparison 

Gartner Peer Insights comparison 

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Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.